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Two Million Consumers Commit to Healthier Weight-Loss Approach with alli reports:
"The new alli advertising campaign, which breaks today, is unique in that the users featured do not define success simply as pounds lost. They individually share that the alli program has been a life-changing experience, helping them improve their eating habits and making them feel more in control of their weight.
'It's really been a lifestyle change for me,' says one alli user featured in the campaign. 'From the moment you take that first capsule, it's a different way of thinking. Here I am two months later, I've lost 15 pounds and I'm thrilled.' Another user states, 'The support that I've received is phenomenal. At first, I didn't think the program would be easy to manage, but it's very doable. alli has convinced me that eating healthy is a way of life.'
Steven Burton, GSK Consumer Healthcare vice president of weight control, notes that, 'From the very beginning, alli set out to be an honest voice in the weight-loss category. These are actual users who talk about everything from initially having questions about alli to how they now look at weight loss in entirely new ways.'"
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