Slim-Fast gives you a convenient way to lose weight. The company is celebrating 30 years of weight loss.

Slim-Fast Celebrates 30 Years of Helping Consumers Take Off the Weight says: "With obesity rates on the rise, consumers continue to search for weight loss products and services that offer promises of a 'quick fix'. As a result, the majority of consumers enter into a diet program with unrealistic weight loss goals and expectations, and unreasonable body image patterns set by society and the media. A recent Yankelovich study, for example, found that 56% of women want to be a size 8 or smaller, when the average size is a 14.

Slim-Fast has taken notice and is making an effort to help consumers achieve realistic and healthy weight loss goals through the 'Find Your Slim' campaign, a new point of view for the brand based on the guiding principle that there is no one ideal weight or size that suits everyone, and that each individual should set their own personal weight loss goal that is realistic and achievable. This campaign is the most recent example in Slim-Fast's 30- year history of helping consumers find a weight that's right for them."

Technorati Tags: ,

Related Posts